Peter Drucker will be remembered in Centuries to come as the Leonardo De Vinci of management. One profound point he made was focusing on collaboration. Drucker went on to say you don’t have competitors, you have companies offering alternative solutions, he said “If an organisation can do something better than you, why not collaborate with them so you can focus on what you are good at?”, your back room is somebody elses front room. He saw business as lego, where you could build an enterprise and where you could have multiple organisations involved in providing a seamless service to your customer. He said you should never subcontract out is innovation and marketing, the rest to one degree or another could be handled through alliances with third parties.