James Surowiecki wrote that “a large group of people are often smarter than the smartest people in them.” Hence the term “wisdom of the crowd was born”. In other words, a group’s aggregated answers to questions that involve quantity estimation have generally been found to be as good as, and often better than, the answer given by any of the individuals in the group. I recommend involving a “crowd” in ;

  • Planning and forecasting revenue
  • Reviewing performance measures for  their dark side