In his book, “Good to Great”, Jim Collins talks about a business that needs to have a Hedgehog concept. The term hedgehog comes from a parable about a hedgehog and a fox. Every day the fox tries to outwit the hedgehog in order to have a nice meal. However, the hedgehog is able to become an impenetrable ball of spines and thus survives every encounter. This concept is beautifully described by Jim in a video on his website. He also points out the importance of each individual finding out about their own hedgehog. The hedgehog can be an area of expertise where you can become the worlds best, a skill that you are deeply passionate about, and has an economic engine attached to it. e.g. you’ll make a living from this expertise.

Visit his website and view the video here.