Leaders need to realize that being a good orator is a vital part of leadership.  Time and effort needs to be devoted to delivering a meaningful message.  Special coaching and endless practice should be seen as an important investment rather than a chore.

Three leaders to understand are Shackleton, Welch and Churchill who understood the importance of being a good presenter and writer.  Churchill went on to be awarded the Nobel Prize for Literature in 1953 and his speeches are still considered some of the best of the 20th century.

Jack Welch is known for his ability to communicate and motivate.  While a CEO of General Electric he would deliver many training sessions at the GE management and leadership school at Crotonville. Welch’s books on management and leadership are masterful in the way he gets ideas across

You may wish to read an extract from my Winning Leadership Whitepaper, this paper can be purchased from my website.