I have been reading many of the great works in the innovation space, and through serendipitous events have gathered together resources that I believe will give the reader a unique and clear picture into the complex world of innovation. This working guide is due out in the next couple of weeks. Pre-order yours now by clicking here


Never has there been a better time to unleash innovation in your organisation. There is a perfect storm that offers: an unprecedented amount of talented and entrepreneurial young people; accessible technology- many of it for free; and a colliding of ground-breaking knowledge which gives us a clear route forward; and customers who are accessible, around the world, because they are only a few clicks away from ordering.

There are two types of innovation:

  1. Kaizen (innovation is a daily activity) which focuses on improving internal processes as a daily activity.
  2. A move from the bloody red oceans to the clear, calm and rewarding blue oceans.

This working guide will penetrate into the great work of Jeffery Liker, The Toyota Way, Masaaki Imai author of Kaizen and his follow-up book Gemba Kaizen, and show you how you can move towards Toyota’s amazing achievement of 10 innovations per employee per year worldwide.

The working guide will also go into the brilliant work of W. Chan Kim and Renee Mauborgne authors of Blue Ocean Strategy, and their follow-up book, Blue Ocean Shift. 

The great paradigm shifters, Peter Drucker, Tom Peters, Jack Welch, Gary Hamel have talked for some time about the significance of innovation and how to increase your odds of success. The key lessons are extracted and listed for easy absorption.

A major change of culture requires an understanding of the psychology of selling and leading change. The merging of John Kotter’s eight stage process with Zaffron and Logan’s Three Laws of Performance offers an unprecedented opportunity to increase our odds in selling and leading change. The working guide will give you an easy to follow summary and then go onto explain the five step process of the Blue Ocean shift process, as outlined in Kim and Mauborgne.

  1. Get started: Map out your current offerings in the pioneer-migrator-settler process. Selecting the in-house team for the initiative and supporting them with a consigliere (the blue ocean team’s personal ‘deep throat’).
  2. Understand where you are now: Using their brilliant strategy canvas process.
  3. Imagine where you could be: Using their buyer-utility map process and locating the three tiers of non-customers.
  4. Find how you get there: Using their six paths framework and using the reducecreateraiseeliminate framework to develop alternative blue ocean opportunities.
  5. Make your move: The selection of the right strategy at a blue ocean fair, where all key staff and a selection of customers and non-key customers get to hear the various options and in a workshop environment explore their options and cast their vote, all on the same day.

Electronic templates will be available so the project team can ensure they have not missed any vital step.

The working guide contains 30 pages designed to help readers to implement quick wins that will help readers unleash innovation in their organisation.  The working guide comes with some electronic media, eg: templates, and checklists. I have spent around US$20,000 researching, writing and testing this working guide. I guarantee, if you purchase, read, and act you will save many times the cost of this guide.

This working guide gives you the answers to the following questions:

  • How do you bring innovation to the workplace?
  • How can we improve innovation?
  • How do you encourage innovation in an organisation?
  • How do you get innovative and develop good ideas?
  • How do you sell and lead the change?

Pre-order yours now by clicking here.